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https://www.youtube.com/watch?v=_KD14W8RB5I

Given the fact most of the world is melanated, you’d think the beauty industry would’ve came up with more than two foundation colors for darker skin.

Or lipstick. Or eyeshadow. It’s only in recent times that companies have acknowledged we are a consumer demographic willing to spend our hard-earned money to not look ashy as hell.

I break it down.

Here, I include some brands (like Black Opal, Beauty, Bobbi Brown, BECCA, Makeup Forever, Clinique, Urban Decay, MAC and Iman Cosmetics) that cater to the vast number of shades we come in. Can you think of any more?

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