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This billboard being displayed at BART stations is hoping to being diversity to the tech industry.

In 2014, diversity in tech is still an issue. Bay Area based company OneLogin is hoping to  bring diversity to the tech industry with a powerful new campaign #ILookLikeAnEngineer. The billboard, shown above, has been showing at BART stations in the Bay Area, highlighting real employees by the company, dispelling the notion that engineers fit one type of narrative. The company started an Indiegogo campaign to raise enough money to create a billboard in San Francisco, one of the largest tech hubs in the world.

While the campaign has been successful, raising over 300% of its initial goal on the first day, the campaign has brought a lot of unwelcome attention to one of the people featured in the ad. In an article for Medium, full-stack engineer at OneLongin, Isis Anchalee discussed the sexist comments she’s been receiving as a result of being included in the campaign.

“Some people think I’m not making “the right face”. Others think that this is unbelievable as to what “female engineers look like”. News flash: this isn’t by any means an attempt to label “what female engineers look like.” This is literally just ME, an example of ONE engineer at OneLogin. The ad is supposed to be authentic. My words, my face, and as far as I am concerned it is.”


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Isis isn’t the only one who has faced discrimination for being in the workplace. She is now encouraging other people to share their stories at ilooklikeanengineer.com. And in spite of the sexist comments, #ILookLikeAnEngineer was flooded with women who posted to social media engineer stories of their own. Check them out below!

Social Media Responds to #ILookLikeAnEngineer


Featured Image: Screenshot via medium.com