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How adorable is Kristin Koga’s “The Greek Couture Burger (comes with tzatzkiki sauce) design inspired by Bob’s Burgers?!

Geek Fashion’s presence was in full force (see what I did there?) at this year’s San Diego Comic-Con International (SDCC), which took place July 9-12. From events like The Nerdy Girly and Being Geek Chic’s Geeks Go Glam party to the Fashionably Nerdy Cocktail Hour, there always seemed to be a special place for geeky fashionistas to strut their stuff throughout the weekend.

But the main event for all of Geek Fashion was Her Universe’s second annual Geek Fashion Show. Her Universe is the first brand to really cater to the fashionable geek’s needs, and their clothes are made to fit all shapes and sizes. Gone are the days of us having to wear unisex graphic t-shirts that were obviously made for men! And no longer does “geek chic” mean wearing elegant attire with a nice pair of glasses. In more recent years, Her Universe has come out with fun dresses, cardigans, and pullovers from franchises like Star Wars, Doctor Who, Star Trek and Marvel.

photo courtesy of Hot Topic/Her Universe

At last year’s show, a few chosen designers created haute couture looks inspired by characters from beloved geeky fandoms. The two winners, Amy Beth Christenson and Andrew MacLaine, then went on to create a collection for Her Universe to be sold exclusively at Hot Topic, which just so happened to be Avengers inspired and released this past May. It took a lot in me to not purchase EVERYTHING from that line (pictured above), but I did manage to get my hands on the pin-up style Captain America and Loki halter dresses, and the Iron Man bomber jacket. During the fashion show Ashley Eckstein, the mastermind behind Her Universe, said that it’s the fastest selling collection Hot Topic ever came out with and it sold out almost immediately upon release.

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This year’s show included 25 different high fashion designs inspired by Game of Thrones, Doctor Who, My Little Pony, Bob’s Burgers, Guardians of the Galaxy, Star Wars, Tron, and so much more! This year’s winners were Kelly Cercone for her Batman inspired “Joker’s New Look” design, and Leetal Platt for her Sailor Moon inspired design “Usagi’s Transformation.”

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Her Universe also showed off some of the brand new items they just released in time for SDCC, which included a pin-up style Avengers skirt (which I totally bought), a black Peter Pan collar top with “Avengers Assemble” embroidered onto it (of course I bought it!), an Agent Carter t-shirt (yeah, I bought that too), some Star Trek gear, and a couple of gorgeous pin-up style Star Wars circle dresses.

They also announced that their next collaboration with Hot Topic and Studio Ghibli would have dresses, shirts, and pullovers from the Academy Award winning film Spirited Away. During this announcement, Eckstein walked down the runway in a gorgeous couture gown inspired by Haku, the dragon and river spirit from Spirited Away. They also debuted some new My Neighbor Totoro pieces as well. As the models walked down the runway, I thought, “Well, looks like no one’s getting any Christmas presents this year,” because I’m going to be buying all the new Studio Ghibli dresses for myself!

Geek Fashion has been on the rise, and it’s already influenced major designers such as Rodarte whose pieces have been worn by celebrities on red carpets and talk shows. Though some may see it as just a trend, it’s not to many women out there who proudly recognize themselves as  geeks, myself included.

Eckstein best explains where the fashionable geek girl stands today in the fashion show’s program:

Geek Fashion is every. It’s a recognized, growing category and everyone is talking about it! Fangirls are taking their rightful place as equals in the fan community and mainstream fashion is now taking note of this new “trend.” However, as we all know, being a geek and a Fangirl is not a trend; it’s a way of life. Geek Fashion is a form of expression for the self-rescuing princess who dreams of droids, reads comics, proudly carries her S.H.I.E.L.D. badge, believes in Totoro, fears that “Winter is Coming” and inspires others to “Live Long and Prosper.” This girl exists and she’s here to stay!

Damn right she does. Now go on and set your phasers to stunning, ladies!

Photo of author by Carmel Hernandez, wearing the halter dress designed by Amy Beth Christenson


Doesn’t Kelly Cercone’s creation scream Dita Von Teese?

Leetal Platt and model Chole Dykstra with her winning design

photo by Nina Penalosa

Daisy Evans and model with her “Assassin’s Elegance” design inspired by Assassin’s Creed

Bay Area native Emily Ong in her Guardians of the Galaxy “She is Groot” design


These frocks will be hitting Hot Topic store this Fall!