This week at Queer Fashion Week, you can check out Dapper Boi’s masculine-of-center clothing.
Vicky and Charisse Pasche are the San Diego couple behind Dapper Boi. The two have been married for a little over two years and are so passionate about collaborating together on their brand, date nights at the movies and making each other laugh. They describe their mission as providing “affordable, accessible clothing without compromising fit for fashion.”
Last April, Dapper Boi started a Kickstarter campaign in order to fund their dream. They aimed to raise $18,000 and successfully exceeded that goal, bringing in $26,000. After selling out of their first production run of jeans, they are crowdfunding again to provide new, fresh clothing items at wholesale prices through their own website. If you’ve seen the ubiquitous, simple-yet-awesome “I’m Not A Boy” black tees, you are already familiar with their stylish work.
Read on to learn more about Dapper Boi.
Wear Your Voice: What inspired your brand?
Vicky Pasche: Truthfully, it really started with me and the need I had to fit in masculine clothing. Shopping in the men’s department was never easy. Not only a sometimes unpleasant experience, but men’s clothes were not made to fit the curves of a woman’s body. I always had to buy clothes that were WAY larger just to fit around my curves. My wife and I decided to take matters into our hands and start our line with a go-to item in everyone’s wardrobe: jeans. We took all the details of men’s jeans (like deep front and back pockets), but made room for curves. The perfect combo for gender-neutral jeans. Since then we’ve developed a very popular button-up shirt as well.
WYV: How would you describe your customer/target audience?
VP: I would describe our customer as trendy, androgynous and in a large range of both age and size.
WYV: Which sizes do you offer?
VP: We are proud to offer sizes waist sizes 26 to 48 in our jeans, and our button-ups range from XS to XXXL. It was important for us to have a larger range of sizes, unlike the majority of mainstream brands. Clothing can really give you an extra boost of confidence. We think no matter what size you are, you can look good and feel damn good too.
WYV: How do you wish to see Dapper Boi expand in the future?
VP: We see ourselves mainstream someday. Wouldn’t it be amazing to offer gender-neutral clothing options across the country?
WYV: Who are your three biggest Style Crushes and why?
VP: Thinking long and hard about this, we’d say Ellen DeGeneres, Ruby Rose and Laith Ashley because the three of their styles together create a real cool, yet casual, dapper look!