Hype Beast, seapunk, normcore. These are just a few of the trends in recent years to truly make enough of an impression on the fashion world with a distinctive enough trademark style and a cult following that often has bloggers, magazines and style icons big and small alike coming out of the woodworks to defend, bash or claim their stake in the uprising of the latest fad.

The latest fashion craze sweeping the nation at the moment?

Health Goth


(Healthgoth.com captures this all perfectly – go check it out!)


Like most new age trends, health goth is a culmination of more than a few different styles, combined with a driving force (a manifesto of sorts if you will), that create a concise look and style that can be universally recognized. Aesthetically, it can be described as goth ninja meets 90s urban streetwear with a heavy sportswear influence. At it’s core however, it retains it’s roots in the goth scene with heavy metal and death metal ideologies of mortality, with an overall blasé attitude reminiscent of a normcore apathy towards fashion.

Adidas JS Logo


The “originators” of the trend, a Portland musical duo, created the first death goth facebook page about two years ago, inspired by high end designers like Jeremy Scott, Nassir Mazhar and most pronounced, Rick Owens (streetwear brand Hood By Air should also get some honorable mention).




The general aesthetic is simplistic, monochromatic, ultra wearable and overall chic as f***.


It’s another score for practicality in fashion, something we’re seeing more and more of and something this writer personally has no qualms about.


Embracing sensible sneakers, swishy gym shorts, and sweat pants in all black and white is something everyone should be down with.

As with most trends however, this one has seen a massive evolution, in a short amount of time. Getting wide spread acknowledgement in the past few weeks from several publications and with the upcoming and long awaited collaboration between fast fashion franchise H&M and high end hip, modern designer Alexander Wang, I’d say this trend may stand the test of time…. or at least the next few years. With any hope, it’ll see a massive shift into the mainstream media and manage to adapt accordingly to lower end markets (probably much to the chagrin of it’s originators) and it will solidify itself into the hall of trends we saw in the early 21st century!

So suit up Oakland!


Here are a few picks to get the look of a true sullen stairmaster soldier.

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