Torrid is Seeking its next Face of Torrid
Last weekend marked the beginning of the search for Torrid’s Second Annual MyTorrid model search for the Face of Torrid 2017. Our collective inner teenagers are shrieking with excitement over the idea of representation for plus-size bodies!
If you are unfamiliar with Torrid, it is one of the biggest plus size retailers in the U.S., offering feminine clothing in sizes 10 to 30, as well as extended sizes in shoes. For this 6’1” plus-sized writer, they have been a relief from the ever-present matronly clothes that often plague us fat-identified and plus-sized women and femmes. There’s no crying in the dressing room at Torrid, a feeling all too familiar for many fat-identified and plus-sized folks. Comfortable, generously cut pieces are available in many different styles and sizes reflective of a variety of identities.
Torrid has always been a relief. In contrast the absolute embarrassment of Lane Bryant’s plus-size campaign, Plus Is Equal, Torrid is there as an alternative to Lane Bryant’s sizeist buffoonery. Torrid offers much more realistic plus-size bodies as models for their clothing and explores the stories of their customers. Now, it’s YOUR chance to be the face of this awesome brand!
One lucky winner will receive the title “Face of Torrid 2017,” a Torrid modeling contract and a Torrid wardrobe. This lucky babe will make appearances at stores and events as their brand ambassador and could appear in Torrid catalogs, on Torrid.com and the brand’s social media.
The Face of Torrid 2017 search is on!
Anyone size 10 to 30 can apply for the model search online at Torrid.com/modelsearch through August 7.
Want some face-time with the pros? Applicants also have the option of attending live casting events at malls in the following cities:
July 23: Miami, Florida: Coral Square Mall, 10 a.m. to 5 p.m.
July 30: Nashville, Tennessee: Opry Mills Mall, 10 a.m. to 5 p.m.
August 6: Los Angeles, California: Del Amo Fashion Center, 9 a.m. to 5 p.m.
Want to meet last year’s winner and Torrid top model, Lyanna Lynette? She’ll be around to join the festivities! You can listen to her discuss her firsthand experience with Torrid in the video below, or pick her brain in person at any of the face-to-face model searches.
This year, there’s an exciting new twist:
Instead of competing before a panel of Torrid judges, the final four applicants will battle for votes on social media throughout the month of October. Whoever earns the most votes wins the model search and an opportunity of a lifetime: she will become the Face of Torrid 2017. It won’t be an easy win, though. Last year, over 14,000 applicants submitted for the model search. They’re expecting an even bigger turnout this year!
Torrid CEO Lisa Harper says, “Our customers are always asking how they can become a Torrid model. So last year we launched the TorridModel Search and made one girl’s dream come true: Lyanna Lynette. Now we’re inviting our fan base to choose the winner from the final four.”
To apply, please visit the website at Torrid.com/ModelSearch. You can also connect on Twitter with the hastag #TorridModel.
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