This week’s #StyleCrush is the impeccably dressed Emmi Snicker. Hailing for Sweden, this style-savvy blogger has the Scandinavian minimalist look down perfectly, and also offers a wealth of skincare and holistic beauty knowledge.
For this installment of StyleCrush, we have picked her brain to find out more about her, as well as to get recommendations for beauty products and methods for our readers to check out.
Wear Your Voice: How do you describe your personal style?
Emmi Snicker: I would describe my style as typical Scandinavian with basic colors and classic designs, mostly. I love simplicity and effortless looks; it’s sustainable for your closet and wearable for a long time.
WYV: What inspired you to start your blog?
ES: I started posting outfits on Tumblr 2011 to challenge myself and my self-esteem, since I was very insecure about my body. My followers there wanted me to start a blog and so I did! Today my blog is almost my full-time job.
WYV: Who are the people close to you that have shaped your style?
ES: I think living in Scandinavia has influenced me a lot; both Sweden and Denmark are great at fashion and design, if I say so myself! My interest for fashion, beauty and art definitely comes from my mother; she is a hairdresser and very good at sketching!
WYV: Who are your top three celebrity StyleCrushes?
ES: I usually get inspired by bloggers, since there isn’t too much plus-sized celebrities, but there are a few I look up to, like Hayley Hasselhoff; her style is amazing and right up my alley. Ashley Graham is another plus-size model who inspires with her achievements in the fashion industry. I also need to mention Denise Bidot, who is a model as well who fights for more diversity in the fashion industry and to empower women. I have had the pleasure to meet her and she is just as lovely in person!
WYV: Which stores and designers are your faves?
ES: When it comes to clothing, the selection of bigger sizes are a bit limited. There iare a few high-end and budget brands I do enjoy that carry bigger sizes. The high-end brands Elvi, Eloquii and Carmakoma I do like, and for budget brands there are good choices like Asos Curve, Monki, Lindex, Zizzi. For accessories, I like the bag shop Stil & Ansvar and the shoe brand Vagabond.
WYV: What are your top beauty tips that everyone can do for the best face possible?
ES: My honest tip is, finances permitting, book an appointment at an esthetician, get a facial and a skin analysis and the esthetician can also recommend products that will suit your skin type. Otherwise, I’m convinced the inside is linked with the outside of the body. I always make sure to drink enough water and take a few tablespoons of healthy oils, like evening primrose oil for example. By doing that, my skin is a lot more hydrated and manageable.
WYV: What’s the most important thing that you do for yourself as emotional/mental self-care?
ES: To allow myself to be totally alone by taking a walk or reading books, drinking tea and resting. I need to disconnect myself from social media and screens and just be.
WYV: What are the benefits of holistic beauty methods over mainstream ones? What are your preferred methods, and what difference have you seen versus mainstream commercial beauty methods?
ES: The difference I experience is less problems with my skin in general. I used to have really dry skin, no matter what I used, and my eczema spots seemed to get worse. When I switched to natural and organic skin-care and makeup products, I experienced less problems. I also have a more holistic view of beauty nowadays, and I do believe the inside is linked with the outside, that’s why I drink oils, try to eat as much organic as possible and like to try out more alternative methods, like oil pulling.
WYV: What are your Top Five Can’t-Live-Without makeup products?
ES: First place is definitely foundation, and the best green foundation I’ve tried yet is Gressa Skin Minimalist Corrective Serum Foundation. My favorite brow pencil is Zuii Organic Eyebrow Definer, [my favorite] highlighter Very Illuminating from Tata Harper, RMS Beauty Lip2Cheek in the color ”Spell” and all lip glosses from Lily Lolo.
WYV: How can body-positive movement open up dialog for less-represented people?
ES: There needs to be more varieties in body types, skin colors, age, disabled, genders, etc. in the media. In the body-positive movement there is still a long way to go before every one is represented and I feel like plus-sized, white, feminine women are over-represented and there definitely needs to be more variety!
WYV: What would you tell someone who is having a “bad body day” or feeling body-negative?
ES: First of all — it’s OK, we all have those days, whatever weight or shape we have. What I do these days is that I don’t focus on my body or looks at all, I try all the time to remind myself there isn’t any value in my looks, but especially [on those] days. I check some inspiring people out on social media and then I have some me-time whenever I can in the day, taking a bath, listening to music or reading a book. It’s OK to not always be friends with yourself.
WYV: How do you wear your voice?
ES: I hope to inspire through body positivity and other alternatives to conventional beauty in multiple ways. I want to be the inspiration I missed in my teens and I want others to know it’s OK to be fat!