Think: Seinfeld. Think: mid-length jeans shorts. Think: swishy windbreakers. Think: cargo capris, button-downs, boxy blazers. If you managed to think about those without a slight shudder, you’re a braver person than I. Right now, you’re thinking about normcore.
If you’re the kind of person who even casually browses style blogs or runway show rundowns, you probably heard about normcore at least a year ago. (The Cut was onto it in February.) If you’re the kind of person who does none of those things, you might be normcore yourself, without even realizing it. Congrats! You’re teetering on the cutting edge of fashion.
Now, I’ve been fairly restrained so far, but it is with great relief that I can finally admit that I hate the very concept of normcore, and every shitty thing it stands for.