Recently, I began seeing a trend full of beauty and truth taking over my social media with womyn proudly making self-love statements. After a few minutes of researching I discovered it’s name to be the #BornAndMade campaign, which Lisa Price, founder of hair and skin-care company Carol’s Daughter, and Emily Greener, co-founder of the nonprofit I Am That Girl teamed up to create.Together, they are encouraging all womyn to reflect on their own truth and beauty and share that authentically with the world. An ultimate statement that reads subconsciously: everything that you are right now is not only enough, it is extraordinary! (And, if you’re a humyn who exists at all in society currently, you’ll know that most mainstream media does a fairly fierce job every second of every day telling us otherwise.)


The purpose of the #BornAndMade campaign is to encourage all girls and womyn of the world to be who they were born and made to be.

It makes sense that two such powerful forces from two stellar organizations paired up in an intersectional Feminist manner to affect even more change than they already are.

Nonprofit I AM THAT GIRL lays out their brilliant vision and goals on their empowering site:

A girl’s physical, emotional, and mental well-being is rooted in her self-worth. In an epidemic of negativity, I AM THAT GIRL is helping girls transform self-doubt in to self-love by providing a safe space to connect and have honest conversations about things that matter. Girls are bombarded with messages that attack their actions, looks, ways of thinking, and that make judgements on what she is NOT. We work to help her love who SHE IS, to see all the positives in herself, and to empower her to inspire the same in others. Raise the standards for how girls treat each other, themselves, and the world. We are shifting girl culture. By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world. A world that not only invites guys in to the conversation, but requires them.”

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The other half of this Body Positive + Self-Love equation is of course Carol’s Daughter, which has been known for its natural beauty products for over 20 years. Their inclusive mission statement is laid out simply and beautifully below:


In a recent interview with Upworthy, Lisa stated: “I want every woman and girl to know she has worth, she is not insignificant in this world. She just needs to understand who she is; That means knowing who you were born and made to be, but then determining where you want to take that knowledge. It can empower you in unexpected ways.”

Emily also made a beautiful statement: “Beauty is the goodness inside you that comes out of you and impacts the world, starting with your own world.”

To which Price added: “I want girls out there to celebrate every fiber that makes them unique, to recognize that they can be who they were born and made to be, not who they’re supposed to be.”



According to the resulting social media excitement, #BornAndMade ignited quicker than wildfire. To me, this says that womyn worldwide are starving for Body Positive and Self-Love campaigns and Emily and Lisa’s movement resonates deeply with that need. There’s no need to take my words for it though, check out some of the participants below:

#bornandmade #iamthatgirl #sgig #igersingapore #southasian #bodypositive #psblogger

A post shared by Aarti Olivia Dubey (@curvesbecomeher) on

#BORNANDMADE @iamlisaprice @carolsdaughter … ❤️

A post shared by Cree Summer (@iamcreesummer) on


A post shared by Nayab (@nayabloves) on

loving this @carolsdaughter campaign #bornandmade •i am Ana's daughter•

A post shared by Erika "Lola" ✨ (@erikannz) on


Of course I was so inspired by the message and the universal beauty radiating inside out from the womyn (over 21,000 shares on Instagram alone) that I had to join-in on the resonance – and you can too here on the Born and Made website

Currently working on an article about the #BornAndMade movement, which is one body positive bandwagon I'm happy to jump on!

A post shared by Rachel Otis (@somewhere_under_the_rainbow) on

I appreciated everyone’s sentiments, whether holding close to parental roots or getting a bit more ethereal in their thinking, such as myself, I began realizing how simultaneously grounding and uplifting the experience of participating in this project really has been. With a seemingly simple twist of technology, I am allowed to fill in the blanks in whatever way I want to, tackling some of life’s most poignantly important questions: 1. Who am I? 2. What was I ‘born in?’ (As opposed to ‘where I was born.’) 3. What am I made with (As opposed to ‘what am I made of.’) 4. Whose daughter am I? The last question truly intrigued me the most – of course I am the daughter of my mother, Anita, and father, James, but I’m also the daughter of my grandmothers Rita and Josephine and my grandfathers Joel and Alfred, and so on and so forth. On an even grander scheme, I see myself as a daughter of the world here to serve a powerful purpose.

After I allow myself to trip out a bit on all the things that I am, I snapped back into reality long enough to realize that those were thoughtful and unique moments brought to me just from the act of participating in this #BornAndMade campaign. I highly recommend our readers take a moment to participate and reflect on their own true beauty as well. Thank you to Carol’s Daughter, I AM THAT GIRL, and all those who are currently participating in this campaign for living your authentic truth and sharing it with the world.