Ushi is the founder and creative director of Bombay House, a lifestyle magazine focused on global South Asian culture, design and style. Through Bombay House, Ushi is harnessing the power of design and media to build intercultural, intergenerational, and ideological bridges. She travels the world to find artisans, writers, and producers that blend Indian or South Asian culture with their local vibe. She is creating a repository and record that captures the evolving South Asian Culture for future generations, to remember what’s precious as we continue to evolve and expand. She is cultivating a thriving global community of people exploring cultural intersection and blend.
Ushi is passionate about inspiring people who are thinking about taking an unconventional path, to take one, and those who are already taking one, to keep going. Her lifestyle design company, Studio Ushi, continues to gain traction globally, appealing to people who wish to enjoy modern life, while rooted in culture. She aims to inspire confidence and infuse everyday life with beauty, thoughtfulness, and enthusiasm.
Throughout her 15-year career in brand strategy and design, she has helped hundreds of multicultural brands design their identity, share their story, and distinguish themselves in the marketplace. Ushi is the author of Brave the Unknown (Skywriter Books), her debut collection of poetry and winner of the Benjamin Franklin Award. She is a graduate of RIT’s College of Imaging Arts and Sciences with an MBA from their College of Business, where she was also an All-American volleyball player and NCAA record holder.