The new Shepard Fairey campaign, designed to be held aloft during the protests in Washington, D.C., aims to flood the capitol with images of love and support.

We The People by Shepherd Fairey.

We The People by Shepherd Fairey.

Shepard Fairey’s new “We The People” posters recall the “hope” imagery of the first Obama campaign. By focusing on the people of America, Fairey and collaborating artists Jessica Sabogal and Chicano graphic artist Ernesto Yerena ask the viewer to “Defend Dignity,” “Protect Each Other” and reminds us that “We Are Greater Than Fear.”

The new Fairey campaign, designed to be held aloft during the protests in Washington, D.C., aims to flood the capitol with images of love and support. The project is backed by the Amplifier Foundation, which boosts the voices of grassroots campaigns.

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“We the People” has traditionally meant ‘everybody’; all of us,” said Sabogal, a Colombian American. “It was the unifying phrase that America was founded upon.”

Artwork by Jessica Sabogal

Artwork by Jessica Sabogal.

The posters will be distributed across D.C. in an effort to erase the hate President-Elect Donald Trump has backed. D.C. has a limit on signage, so the collective will be taking out ads in the Washington Post and other D.C. newspapers and magazines featuring the campaign images. That way, people can hold them up during this weekend’s protests. The images will be available for download as well.

Artwork by Shepherd Fairey.

Artwork by Shepherd Fairey.

“We’re demonstrating that we’re going to stand behind the message of love and that we’re going to stand behind the message of unity,” Ali Geiser, campaign manager of the Amplifier Foundation said. “We’re demonstrating what we see in ‘We the People.'”

“We frequently focus on our differences, but really have so much more in common: common humanity, love of our children, desire for a peaceful life,” Fairey said. “Let’s focus on what we can do together even though we may not all look the same.”

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